Recently, Chevrolet Turnkey LMA Presidents and guests joined Chevrolet & Agency 720 staff in New Orleans for the annual LMA Presidents meeting. Highlights of the meeting included the debut of new event creative and new product introductions that will be a critical part of the 2014 go to market plan for Chevrolet. Dealers and Chevrolet clients also enjoyed an evening of entertainment hosted by Agency 720 at the Musee Conti Wax Museum for “The Big Bash in The Big Easy” that included a private parade, traditional New Orleans fare and entertainment at the Musee Conti Wax Museum performed by a live Zydeco band.
Agency 720 celebrated its third anniversary on April 1, 2014. And “the little agency that could” has come quite a long way in three very short years. The staff has grown from 62 team members to over 100. And our Chevrolet LMA client roster has expanded as well, from 103 groups at the outset, to an impressive 141 LMAs to date. Pulte Homes has also recently been added to the client roster. Agency 720 offices across the country recognized the milestone with a celebratory lunch. An all-agency meeting followed, during which CEO Harold Kobakof gave a presentation, and had to say regarding the occasion, “The reason for our success is in this room and on the phone around the country. Our people are our success!”